Glossary Terms
K
Keyword
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.
Long tail and brand related keywords are typically worth more than shorter and vague keywords because they
typically occur later in the buying cycle and are associated with a greater level of implied intent.
Keyword Density
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a
page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not
link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related
words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).
See also:
The Keyword Density of Non Sense
Keyword Density Analysis Tool
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Keyword Funnel
The relationship between various related keywords that searchers search for. Some searches are particularly
well aligned with others due to spelling errors, poor search relevancy, and automated or manual query
refinement.
See also:
MSN Search Funnels - shows keywords people search for before or after they search for another keyword
Keyword Research
The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing
campaigns on.
Example keyword discovery methods:
using keyword research tools
looking at analytics data or your server logs
looking at page copy on competing sites
reading customer feedback
placing a search box on your site and seeing what people are looking for
talking to customers to ask how and why they found and chose your business
Keyword Research Tools
Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and
page content from related websites.
Short list of the most popular keyword research tools:
SEO Book Keyword Research Tool - free, driven by Overture, this tool cross references all of my favorite
keyword research tools. In addition to linking to traditional keyword research tools, it also links to tools such as
Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent
semantic indexing related tools.
Overture - free, powered from Yahoo! search data. Heavily biased toward over representing commercial
queries, combines singular and plural versions of a keyword into a single data point.
Google - free, powered from Google search data.
Wordtracker - paid, powered from Dogpile and MetaCrawler. Due to small sample size their keyword database
may be easy to spam.
Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact
quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a
keyword it may make sense to set up a test Google AdWords campaign.
Keyword Stuffing
Writing copy that uses excessive amounts of the core keyword.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not
link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related
words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).
See also:
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Keyword Suggestion Tools (see Keyword Research Tools)
Kleinberg, Jon
Scientist largely responsible for much of the research that went into hubs and authorities based search
relevancy algorithms.
See also:
Jon Klienberg's Authoritative sources in a hyperlinked environment [PDF]
Jon Klienberg's home page
Hypersearching the Web
L
K
Keyword
A word or phrase which implies a certain mindset or demand that targeted prospects are likely to search for.
Long tail and brand related keywords are typically worth more than shorter and vague keywords because they
typically occur later in the buying cycle and are associated with a greater level of implied intent.
Keyword Density
An old measure of search engine relevancy based on how prominent keywords appeared within the content of a
page. Keyword density is no longer a valid measure of relevancy over a broad open search index though.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not
link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related
words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).
See also:
The Keyword Density of Non Sense
Keyword Density Analysis Tool
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Keyword Funnel
The relationship between various related keywords that searchers search for. Some searches are particularly
well aligned with others due to spelling errors, poor search relevancy, and automated or manual query
refinement.
See also:
MSN Search Funnels - shows keywords people search for before or after they search for another keyword
Keyword Research
The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing
campaigns on.
Example keyword discovery methods:
using keyword research tools
looking at analytics data or your server logs
looking at page copy on competing sites
reading customer feedback
placing a search box on your site and seeing what people are looking for
talking to customers to ask how and why they found and chose your business
Keyword Research Tools
Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and
page content from related websites.
Short list of the most popular keyword research tools:
SEO Book Keyword Research Tool - free, driven by Overture, this tool cross references all of my favorite
keyword research tools. In addition to linking to traditional keyword research tools, it also links to tools such as
Google Suggest, Buzz related tools, vertical databases, social bookmarking and tagging sites, and latent
semantic indexing related tools.
Overture - free, powered from Yahoo! search data. Heavily biased toward over representing commercial
queries, combines singular and plural versions of a keyword into a single data point.
Google - free, powered from Google search data.
Wordtracker - paid, powered from Dogpile and MetaCrawler. Due to small sample size their keyword database
may be easy to spam.
Please note that most keyword research tools used alone are going to be highly inaccurate at giving exact
quantitative search volumes. The tools are better for qualitative measurements. To test the exact volume for a
keyword it may make sense to set up a test Google AdWords campaign.
Keyword Stuffing
Writing copy that uses excessive amounts of the core keyword.
When people use keyword stuffed copy it tends to read mechanically (and thus does not convert well and is not
link worthy), plus some pages that are crafted with just the core keyword in mind often lack semantically related
words and modifiers from the related vocabulary (and that causes the pages to rank poorly as well).
See also:
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Keyword Suggestion Tools (see Keyword Research Tools)
Kleinberg, Jon
Scientist largely responsible for much of the research that went into hubs and authorities based search
relevancy algorithms.
See also:
Jon Klienberg's Authoritative sources in a hyperlinked environment [PDF]
Jon Klienberg's home page
Hypersearching the Web
L
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