SEM or Search Engine Marketing
SEM or Search Engine Marketing is a must-know SEO term: As the name implies, SEM is the process of marketing your brand, services or products via search engines. There are two main pillars into which SEM is divided: PPC (Pay Per Click advertising) and SEO (Search Engine Optimization). A short explanation of the two main SEM components: If you use PPC, you purchase ads (such as Google AdWords) in search engines and potential customers click on your ads. Your sales process converts these clicks into leads and then the leads are converted into sales. SEO is used to optimize each of your web...
Read MoreFollow Three Steps to the First Page of Search Results
Three Steps to First Page Results: If you have been trying to figure out how to keep up with search engine algorithm changes so that your website can rank on the first page of search results for your chosen keywords, you are going about it all wrong. Were you aware that Google made over 500 changes to its search algorithm last year? The only way you could have stayed ahead of the changes that Google made to its algorithm last year was to work for Google! There are too many people looking to manipulate search results rather than concentrating on presenting a great website or page for Google to...
Read MoreLocal Optimization
Local Optimization by SEO Business Solutions: Local Optimization can pay of big if it is done right! It seems as if getting first page rankings in organic search results has gotten much more complex due to ever-changing search engine algorithms. In fact, staying on top of all the changes made by search engines has become a full-time job for many SEO companies. Did you know that Google made over 500 changes to its search algorithm last year alone? Most website owners simply do not have the time to stay abreast of all these changes. In today’s economy, most website owners do not...
Read MoreBacklink
Backlink is a term that any person who is serious about SEO needs to know. A backlink is also commonly known as an inbound link coming from another website to your website. A hyperlink is placed on some other internet property (website, blog, ezine, etc.), and it is pointed back to your website. For best results, the backlink should contain the keyword you are optimizing for in the anchor text. There are two types of inbound links: nofollow and dofollow links. It has been said that nofollow links are virtually useless since link juice is not passed along from the website where it is place...
Read MoreSEO Business Solutions
Welcome to the SEO Business Solutions Blog! We will be adding plenty of relevant information in the coming weeks, including training tips. Check back from time to time and find out the latest news on search engine optimization. As part of our ongoing effort to give people relevant facts and information, we are going to start a series of articles on SEO terms. There are plenty of terms you should know if you are going to be serious about SEO, and one of those terms is: SEM which simply stands for Search Engine Marketing and, as you can probably gather from the term, it entails the marketing of...
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