As the name implies, SEM is the process of marketing your brand, services or products via search engines. There are two main pillars into which SEM is divided: PPC (Pay Per Click advertising) and SEO (Search Engine Optimization).

A short explanation of the two main SEM components:

If you use PPC, you purchase ads (such as Google AdWords) in search engines and potential customers click on your ads. Your sales process converts these clicks into leads and then the leads are converted into sales.

SEO is used to optimize each of your web pages so that they comply with the guidelines set up by the search engines. The keywords you used in optimizing your web page would then appear in organic (non-paid) search results.

If you have been trying to figure out how to keep up with search engine algorithm changes so that your website can rank on the first page of search results for your chosen keywords, you are going about it all wrong.

Were you aware that Google made over 500 changes to its search algorithm last year?

The only way you could have stayed ahead of the changes that Google made to its algorithm last year was to work for Google!

There are too many people looking to manipulate search results rather than concentrating on presenting a great website or page for Google to index and rank.

If you are trying to manipulate search results, it is only a matter of time before you are discovered, and the results are not pretty. We have seen websites disappear from search results altogether after being black listed by Google.

Therefore, don’t risk your reputation or website by using unethical or black hat SEO practices. Follow the guidelines established by the search engines, and you will rank your website for your chosen keywords.

Yes, it is really that simple!

The three steps to obtaining the search results you want are:

1) Proper optimization of your website.

2) Great, quality, original, and updated content on your website that is directly related to the keywords you want to rank for.

3) Lots of inbound links with your keywords in the anchor text.

Graph Showing First Page Rank Gain Over Time

That’s the formula, and you should not let anyone deceive you into thinking that there is any other ETHICAL way to get to the top of search results.

The graph on the left is an actual case study of a website we worked on gaining first page search results for chosen keywords over time. In November, the website was ranking on the first page of search results for less than 20 keywords.

The website owner contacted SEO Business Solutions, we came up with a plan to get the website to rank for its chosen keywords, and we began implementing the plan. By the seventh month, the website was ranking on the first page of search results for over 80 chosen keywords.

It was all done through ethical, white hat SEO, implementing our proprietary ranking method. The website began receiving targeted traffic ready to buy the product, brand or service!

At SEO Business Solutions, we follow this simple formula for our customers, and we help their websites get to the first page of search results. We have done it again and again, and we will continue to do it, despite the many algorithm updates.

In fact, we are so confident that our way is the right way that we have a money back guarantee if your website does not achieve first page search results for your chosen keywords!

Do you want to know more about this simple, effective, time-tested three-step process? Fill out the contact form and request more information or a free quote.

Local Optimization by SEO Business Solutions:

Local Optimization can pay of big if it is done right!

It seems as if getting first page rankings in organic search results has gotten much more complex due to ever-changing search engine algorithms. In fact, staying on top of all the changes made by search engines has become a full-time job for many SEO companies.

Did you know that Google made over 500 changes to its search algorithm last year alone?

Most website owners simply do not have the time to stay abreast of all these changes. In today’s economy, most website owners do not have the resources to employ a full Internet marketing staff to stay on top of all of the changes and apply them to the website.

But why change your website every time a search engines changes its algorithm?

If you are manipulating search engines, they will figure out your game sooner or later, and you will be penalized big for it! We have been contacted by companies who have seen their entire Internet presence disappear after someone from Google manually checked to see whether the company website merited its first page placement in search results.

Unfortunately, these companies hired so-called SEO experts who engaged in black hat tactics to manipulate search results. Most website owners now understand the necessity of appearing on the first page of search results, but they don’t understand the process, and they allow themselves to be deceived into thinking that very short term results (within a week or two) can be achieved ethically.

However, anyone who understand SEO knows that top search results can only be achieved over time. Ethical, or white hat SEO, is a time-consuming process, which is why Fortune 500 companies and market leaders spend millions of dollars annually to achieve top search results.

Local Optimization is part of a good SEO strategy:

At SEO Business Solutions, we never advocate trying to manipulate search engines. We will always follow the guidelines set forth by Yahoo/Bing and Google when working on any website.

Part of our strategy - and a faster way to see results – is to geo-target to a specfic market and audience, this will give your website that must-have visibility in geo-targeted organic search engine results.

More over, we will guide you in creating unique content that is regularly updated (including Ezine articles), customer testimonials, tagged photos and videos. Ranking well for a geo-targeted area will ensure that you build a solid customer base for your product and/or services.

Does this still seem like a lot of work?

Our team at SEO Business Solutions can take care of every aspect of your Internet strategy, including geo-targeting, and we will guarantee you a first page ranking on one of the major search engines.  Try to find another SEO company that will guarantee you ethical or white hat optimization and a first page ranking in search results for your chosen niche!

A backlink is also commonly known as an inbound link coming from another website to your website. A hyperlink is placed on some other internet property (website, blog, ezine, etc.), and it is pointed back to your website.

For best results, the backlink should contain the keyword you are optimizing for in the anchor text.

There are two types of inbound links: nofollow and dofollow links. It has been said that nofollow links are virtually useless since link juice is not passed along from the website where it is place to your website. However, this is a misguided thought since any relevant link is worthwhile. In fact, you might be better off having a few nofollow links from high authority websites than having one hundred dofollow links from websites recently created.

For SEO purposes, search engines gauge the popularity of your website from the number of links coming into your website. An inbound link is like a vote for your website, so the higher the amount of inbound links, the more votes your websites has as a reliable source.

Inbound links affect your webiste’s PageRank and its position in the search results. However, if you have a million inbound links with the same anchor text, you will be penalized by the search engines for link spamming.

SEO Business Solutions has a proprietary link building system that establishes a natural pattern so that your website is not penalized by search engines. Instead, your website is rewarded for being trustworthy through high search results.

Contact us and ask us for more information regarding our inbound link building services which will help you outrank your competition for any keyword or set of keywords you select.

More SEO terms you should know: SEM or Search Engine Marketing.

We will be adding plenty of relevant information in the coming weeks, including training tips. Check back from time to time and find out the latest news on search engine optimization.

As part of our ongoing effort to give people relevant facts and information, we are going to start a series of articles on SEO terms.

There are plenty of terms you should know if you are going to be serious about SEO, and one of those terms is:

SEM which simply stands for Search Engine Marketing and, as you can probably gather from the term, it entails the marketing of brands, services or products through search engines.

Search engine marketing is actually composed of two different parts, SEO and PPC. As you know, SEO is short for Search Engine Optimization, which is the process of optimizing websites to make pages appear in organic search results.

PPC or Pay-Per-Click is the practice of purchasing clicks from search engines, whether through Google AdWords, Facebook PPC, or a host of others now available on the Internet.

Next time…Backlink.