LAW FIRM MARKETING PLAN
A law firm marketing plan is your roadmap to success. A marketing plan will clearly identify your business goals, financial costs, and create a structured plan-of-action to attract new clients, and grow your practice long-term.
WHY DO YOU NEED A LAW FIRM MARKETING PLAN?
Every legal practice needs a strategy to compete, and stay ahead, in today’s marketplace. There are many lawyers and there are many legal practices. And, each one is striving to stand out from the crowd. Make sure your law firm stays ahead of the competition, and continues to grow with an expert marketing plan.
Our marketing plans are custom designed to suit the needs of your legal practice areas. Every law firm is unique. Each firm has different set of goals, and attracts a different clientele. Our experts evaluate your practise area, target clients, their demographics and geographic area to establish which marketing efforts have the most forward potential. Once these factors have been carefully assessed, we can then develop a strategic long-term plan. Every plan is tailored to your legal practice areas or law firm, and is aligned with your values.
LEGAL MARKETING PLANS: THE BENEFITS
- Increase the visibility of your law firm
- Attract new business opportunities
- Raise the profile of your firm
- Improve your reputation
- Get an edge over your competition
- Attainable goals
- Clear steps to implement and achieve goals
- Benchmarks for measuring success
- Long-term tracking methods
LAW FIRM MARKETING STRATEGY: THE PROCESS
The purpose of a legal marketing plan is to grow your practice, attract new clients, and increase your return on investment. How do we accomplish this? First, we must identify your target market. Then, we must establish the best way to reach this target clientele. To accomplish this goal, we evaluate the top marketing initiatives available, develop a realistic budget, and set a timeline for achieving goals. We also use sophisticated methods to track your progress.
Every law firm marketing plan begins the same way: with a situational analysis. Our process is thorough. We carefully evaluate your local market, competitive landscape, technological environment, and socio-political environment. Our team also evaluates your past marketing efforts, their success (or lack of), the history of your practice and long-term goals—to get a well-rounded view and understanding of your firm.
Designing a law firm marketing plan is a team effort. SEO Business Solutions takes a collaborative approach—we work with your law firm’s lawyers, marketers, relevant stakeholders, and firm leaders to develop key marketing initiatives. We keep the lines of communication open at all times with our clients. We believe that making sure all parties agree with marketing plans is the key to your success.
PROVEN RESULTS AND MEASURABLE SOLUTIONS
We are results-driven, and use marketing tactics that work. We believe that every marketing effort should substantially improve your ROI, and help you reach your marketing goals. Your bottom line matters to us. That’s why we carefully assist in developing tracking methods for every marketing initiative, and re-evaluate our strategy on a regular basis.
We only use the best marketing tactics available—anything else is not worth our time. And, we stay ahead of all the latest legal marketing and technology trends at all times. Our team has the expertise to bring your law firm to the next level of success.
EVERY PLAN INCLUDES
Every legal marketing plan is customized, and includes both online and offline strategies. Traditional advertising methods can include print marketing in local and national newspapers, magazines and billboards. Networking with industry leaders, business-to-business marketing, and maintaining positive relationships with previous clients is also important.
THE BEST SEARCH ENGINE OPTIMIZATION (SEO) SOLUTIONS
Depending on the needs of your firm, we’ll develop a comprehensive online Internet marketing strategy that includes SEO, law firm website development, online advertising, and social media marketing to name a few. We use cutting-edge SEO techniques to drive your website to the top of Google—ahead of your competition. Our goal: increase your online visibility, improve your ranking on search engines, and draw traffic to your website.
DIGITAL MARKETING STRATEGIES
- Law firm website design
- Search engine optimization
- Pay per click services
- Social media
- Video and YouTube ads
- Display ads
- Mobile ads
- Local SEO
- Partnerships with popular job sites, such as Career Builder
- And more…
LAW FIRM MARKETING PLAN: A STEP-BY-STEP PROCESS
EXAMINE THE LEGAL PRACTICE AREA
Key demographics may include the population in the local area, age group, annual salary, and other characteristics that can influence the profile of the targeted client.
DETERMINE HOW TO REACH CLIENTS
This may include strategic partnerships with industry leaders, print advertising, or business-to-business marketing strategies, such as newsletters, and seminars for businesses. Internet marketing strategies may include pay per click or sponsored advertising, search engine optimization (SEO), and social media marketing.
EVALUATE CURRENT MARKETING PLAN
We must critically analyze the success of current marketing initiatives to determine how well they engage new clients. We’ll determine if each marketing initiative is effective and, if not, why it might have failed.
ESTABLISH NEW MARKETING INITIATIVES
SEO Business Solutions will determine which marketing initiatives have the most forward potential for a specific legal practise and determine the most effective methods to reach those clients. We’ll also identify the best advertising venues for these services.
CONDUCT MARKET RESEARCH
Our experts will determine the potential market for your legal practice in the surrounding geographic areas to determine where your clients are. We’ll also conduct a comprehensive study of your competitors to find out how they attract their clients.
SET A BUDGET
We’ll determine what the financial costs are of various marketing initiatives. We’ll also try to establish what the expected Return on Investment (ROI) is for strategy, and set realistic benchmarks.
ESTABLISH TRACKING SYSTEMS
Tracking results from marketing initiatives is crucial for assessing each marketing strategy’s Return on Investment for your law firm. Determining whether marketing initiatives deliver leads, and whether they attract and retain clients long-term is key.
EVALUATE PROGRESS REGULARLY
Yearly, we’ll establish a new marketing plan, and assess the data from tracking systems to determine whether new marketing initiatives should be explored.
SEO Business Solutions has the legal expertise, and the marketing skills, to make your firm a success. We are lawyer marketing specialists. Don’t settle for less than you deserve— achieve the legal practice you’ve always dreamed of. It all starts with a plan. Contact us today for a free consultation, and website audit.
Contact us today for a free website audit and consultation.Free SEO Analysis